Subscribe below to be kept informed about upcoming Kaizen events and speaking appearences.
For any content marketer, there is nothing more disheartening than spending weeks or months creating a content campaign only for it to flop in the outreach stage for seemingly no reason. However, the problem may not be your content, but your timing. For every piece created it is important to ask yourself why this brand … Read more
Press releases: every link building or PR campaign needs one. They can be the difference between securing a piece of coverage for your content and getting discarded in a journalist’s inbox. But how do you ensure that your press release gives your campaign its best shot at success? We’ve created a short guide to writing … Read more
If you’re a content marketer, it’s pretty likely you’ve been there. You and your team spend weeks on the concept, research and design of a campaign, getting it to the point where both you and the client are happy with it. A press release is written, prospects are found and email templates are tailored towards … Read more
On September 15th, the bi-annual conference BrightonSEO returned for its autumn edition, and the Kaizen team were in attendance. As the UK’s primary SEO conference, the event offers an abundance of useful, relevant advice for marketers and brands alike. With a focus on online PR, we’ve detailed some of the most interesting lessons we took … Read more
Finance and content marketing have a number of features in common. Each is a wide industry, shaped and dictated by a wide variety of different approaches, different methods and systems, different tools. And both of them follow trends that vastly overshadow individual companies, areas, or styles We’ve made a study of nearly fifty major finance … Read more
We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites. Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can … Read more
We’re delighted to say that Kaizen has been named number 41 on the Startups 100 Index. Covering highly innovative and successful companies from vegetarian hot dog experts Not Dogs all the way to the forerunners on better sleeping, eve Sleep, the Startups 100 is a fantastic guide to the most inventive ideas and industry-disrupting services. Making … Read more