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As PRs prepare to take on 2019, a couple of lessons we can take with us from outreaching campaigns in 2018 are: to have thick skin, keep an eye on the ‘to link or not to link’ arguments on Twitter, and to mesh with our clients traditional PR teams to help overall performance. In order … Read more
We’ve all been there – you build a shiny new campaign, craft the perfect outreach email, and have drawn up the best contacts, but after a slow launch with little interest, where are all my backlinks? It’s never a great feeling when it dawns on the PR team that a content campaign might not have … Read more
Finance and content marketing have a number of features in common. Each is a wide industry, shaped and dictated by a wide variety of different approaches, different methods and systems, different tools. And both of them follow trends that vastly overshadow individual companies, areas, or styles We’ve made a study of nearly fifty major finance … Read more
We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites. Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can … Read more
We’re delighted to say that Kaizen has been named number 41 on the Startups 100 Index. Covering highly innovative and successful companies from vegetarian hot dog experts Not Dogs all the way to the forerunners on better sleeping, eve Sleep, the Startups 100 is a fantastic guide to the most inventive ideas and industry-disrupting services. Making … Read more