2018: Kaizen’s Year in Review

2018: Kaizen’s Year in Review

Over the past 12 months, we’ve seen the Incredibles 2 (quite a few times), loved Black Panther (and every other superhero movie to come out this year), celebrated another royal wedding, and avoided Brexit talk as much as possible.

But big things were also happening at Kaizen. To toast the end of a great year at our company, I’ve selected a few highlights from throughout.


In January, we rounded up outreach of our campaign for GetGoing, on the most reliable airlines from around the world. This piece was so successful, it earned a featured snippet on Google – find out why that’s so important here.



In February, Pete spoke at Search London on Voice Search and AI in 2018. We launched a campaign championing female empowerment in the gaming world, earning 18 pieces of coverage including Wired and Bleeding Cool.



In March, we took an office trip to the bowling lanes in Finsbury Park. Pete turned 30, and our campaign on how much being a baseball fan in the US costs earned 40 links. Stephen Hawking sadly passed away, but Sean Guy gave Kaizen a new lease of life, joining as Kaizen’s Commercial Director.



In April, we increased our services to include proactive PR, and received coverage in VICE, The Sun and Marie Claire for our beauty client. We hired our 20th team member and moved to our swanky new offices in Citypoint, Moorgate!



In May, we hosted our first large-scale event on The Future of Content Marketing, featuring talks from Head of Social at Innocent Drinks, Helena Langdon, and award-winning journalist Lauren Razavi. We launched our new brand vision, where our focus became fixed on creating content made to be seen. Pete spoke at SMX London on Optimising Content for Voice Search & Virtual Assistants. We also held a 4th July party (we still don’t know why).



Some of the coverage we won in June! We also rounded up outreach on our most successful campaign ever on cryptoinvestors, earning over 600 links and over 1000 pieces of total coverage. We celebrated the heat wave by playing rounders in Regent’s Park, and our Creative Strategist Rob spoke at Digital Elite Camp.



In July, we began #inthemindofamarketer on Twitter, sharing the most random thoughts from the office and occasionally running a cheeky poll. Pete was interviewed by Brightpod on his day to day working life, and we had our H1 away day, discussing our office-wide strategies for the rest of the year.



In August, we lauched a design-led campaign on the most common travel bugs around the world, gaining 30 pieces of coverage including links from Yahoo, Cosmopolitan, Red and Country Living, with an overall average Domain Rating of 62. We also hosted our first live video on Twitter, and had Kat Watson join us as a new Digital PR Manager.



In September, we hit £1 million in turnover, and had a huge amount of alcohol to celebrate. We also held our first breakfast roundtable for Heads of SEO in the travel industry, discussing our unique whitepaper findings with seniors from the Trainline, First Choice and Premier Inn. We launched our own proprietary PR technology, CoverageTracker.io, and our Head of Creative Bobbi spoke at BrightonSEO.



In October, our Digital PR Manager Jess became a finalist in the Venus Awards 2018. Pete was invited to take part in an AMA on GrowthHacker, and we got some more great coverage in Cosmopolitan and Maxim.



In November, we were ranked in the Deloitte Tech Fast 50 Awards, won the ‘Content Marketing Agency of the Year‘ Award by The Drum, and moved offices once again to the 17th floor. We earned over 100 links on sites including Entrepreneur, Huffington Post, Fast Company, MSN and Traveller24, and we won two great clients: npower and Lastminute.com. November was a brilliant month!



One of our new clients, Merchant Machine, won 40 links in just over two weeks for our campaign for them on the rise in mobile wallets. We hit 1000 pieces of coverage for our clients (and still counting!) We also held our annual legendary Christmas Party, featuring a Thames dinner cruise, a fancy Soho club and a LOT of wine.


And that’s all, folks! We’ve had a great year with some amazing clients, awesome coverage and a lot of fun. If you’d like to be a part of Kaizen’s 2019, please get in touch via contact@kaizen.co.uk.

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