We are delighted to announce that we have been named finalists for “Best Financial Services Content Marketing Campaign” at The Drum Content Awards. Its our third nomination in as many months and symbolises a great year for the Kaizen team.
The campaign we created for TotallyMoney.com on ‘The Best Commuter Hotspots” has been truly successful earning over 70 links from National and Regional outlets, giving it the merit for this to be its second award nomination.
This campaign is just a demonstration of what we are capable of as a content team here at Kaizen. The piece pulls together the best use of data and design supported with a killer outreach strategy. With coverage from the Daily Mail, Metro and AOL, the coverage was vast and also achieved over 6,500 social shares.
2016 has been an amazing year for the team, 3 award nominations, a larger team and a new office before the year is out! We are very excited for what 2017 has to offer!
If you are interested in working with us to create some award worthy content don’t hesitate to get in touch.
As PRs prepare to take on 2019, a couple of lessons we can take with us from outreaching campaigns in 2018 are: to have thick skin, keep an eye on the ‘to link or not to link’ arguments on Twitter, and to mesh with our clients traditional PR teams to help overall performance. In order … Read more
With an upcoming piece looking into the advantages of creating content both on- and off-brand in
the finance sector, now seems like a good time to provide some insight into how we tackle the large data sets we use, including tools, tips, and tricks for making your life easy.
The CEO & Founder of Kaizen, Pete Reis-Campbell, will be delivering a full-day workshop on digital PR and Outreach, and he’d love to pass his wisdom on! By combining the very best in traditional PR tactics and scaling them with a content marketing strategy, Pete has built a unique approach to creating digital content and … Read more