At Kaizen we are delighted and proud to announce that we have been nominated for a Travolution award for our work with FloridaTix in the ‘Best Use of Content Marketing’ category.
Our campaign focussed on in-depth research into 30+ amazing jobs around the world in the travel industry. We built a tool that would match the best suited Job for you based on 7 personality questions as well as a static infographic which had details on what you need in terms of job requirements and how much salary the jobs pay.
Both the tool and the graphic were covered in the Daily Mail, AOL, The Metro, Yahoo and Marie Claire as well as 15 other publications and dove over 8,000 unique referral visits. What I love about this piece is it was a true demonstration of Kaizen’s unique process to content creation. From using our brainwriting technique through to how we like to design and outreach, it showed the full capabilities of our team.
This year has been astonishing in terms of the amount of content we have created and the quality of its performance and it is a fantastic feeling to be acknowledged for this. This is our third nomination for 2016 and for a self-funded start up less than 3 years old, we are honoured to be named alongside some fantastic brands. We have our fingers crossed to take home the gold medal but none the less it will be a fantastic night and it is a great achievement for us.
If you interested in our process or want to work with us to get some content nominated for 2017 just get in touch, we love to chat all things content and SEO (sometimes too much).
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more
Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more
There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more