At Kaizen we are delighted and proud to announce that we have been nominated for a Travolution award for our work with FloridaTix in the ‘Best Use of Content Marketing’ category.
Our campaign focussed on in-depth research into 30+ amazing jobs around the world in the travel industry. We built a tool that would match the best suited Job for you based on 7 personality questions as well as a static infographic which had details on what you need in terms of job requirements and how much salary the jobs pay.
Both the tool and the graphic were covered in the Daily Mail, AOL, The Metro, Yahoo and Marie Claire as well as 15 other publications and dove over 8,000 unique referral visits. What I love about this piece is it was a true demonstration of Kaizen’s unique process to content creation. From using our brainwriting technique through to how we like to design and outreach, it showed the full capabilities of our team.
This year has been astonishing in terms of the amount of content we have created and the quality of its performance and it is a fantastic feeling to be acknowledged for this. This is our third nomination for 2016 and for a self-funded start up less than 3 years old, we are honoured to be named alongside some fantastic brands. We have our fingers crossed to take home the gold medal but none the less it will be a fantastic night and it is a great achievement for us.
If you interested in our process or want to work with us to get some content nominated for 2017 just get in touch, we love to chat all things content and SEO (sometimes too much).
As PRs prepare to take on 2019, a couple of lessons we can take with us from outreaching campaigns in 2018 are: to have thick skin, keep an eye on the ‘to link or not to link’ arguments on Twitter, and to mesh with our clients traditional PR teams to help overall performance. In order … Read more
With an upcoming piece looking into the advantages of creating content both on- and off-brand in
the finance sector, now seems like a good time to provide some insight into how we tackle the large data sets we use, including tools, tips, and tricks for making your life easy.
The CEO & Founder of Kaizen, Pete Reis-Campbell, will be delivering a full-day workshop on digital PR and Outreach, and he’d love to pass his wisdom on! By combining the very best in traditional PR tactics and scaling them with a content marketing strategy, Pete has built a unique approach to creating digital content and … Read more