At Kaizen we are delighted and proud to announce that we have been nominated for a Travolution award for our work with FloridaTix in the ‘Best Use of Content Marketing’ category.
Our campaign focussed on in-depth research into 30+ amazing jobs around the world in the travel industry. We built a tool that would match the best suited Job for you based on 7 personality questions as well as a static infographic which had details on what you need in terms of job requirements and how much salary the jobs pay.
Both the tool and the graphic were covered in the Daily Mail, AOL, The Metro, Yahoo and Marie Claire as well as 15 other publications and dove over 8,000 unique referral visits. What I love about this piece is it was a true demonstration of Kaizen’s unique process to content creation. From using our brainwriting technique through to how we like to design and outreach, it showed the full capabilities of our team.
This year has been astonishing in terms of the amount of content we have created and the quality of its performance and it is a fantastic feeling to be acknowledged for this. This is our third nomination for 2016 and for a self-funded start up less than 3 years old, we are honoured to be named alongside some fantastic brands. We have our fingers crossed to take home the gold medal but none the less it will be a fantastic night and it is a great achievement for us.
If you interested in our process or want to work with us to get some content nominated for 2017 just get in touch, we love to chat all things content and SEO (sometimes too much).
On 23rd November, Kaizen will be hosting a full-day digital PR workshop, designed to show our process of earning over 10,000 backlinks on top-tier sites such as Marie Claire, Business Insider and Culture Trip over the last five years. It will take place at Citypoint, in Moorgate, London. The CEO & Founder of Kaizen, Pete … Read more
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In an industry where journalists are receiving hundreds of emails, tweets and calls a day, it can seem rather daunting when trying to be heard in a crowded room. Every element to your outreach strategy needs to be on point, however, the first touch point you will have with a journalist will be your email’s subject … Read more