For this campaign, we conducted in-depth research on 89 commutable towns and cities surrounding London and built both a tool and infographic that enabled users to discover the best location for them based on their desired commute to work. The tool struck a chord with disgruntled, disillusioned Londoners who felt that they’ve been priced out of London. The tool was covered by the Daily Mail, Metro, CityAM, AOL and 40+ other outlets resulting in 6,500 social shares. It was a true team effort – from initial concept to design, build and outreach.
Let’s be honest, it’s pretty standard to see atypical media and advertising agencies up for awards all the time, there is certainly quite a few in the mix of these round of nominations. However, I don’t think they will quite feel the same level of joy we have from this nomination. Why? I started up Kaizen with zero-funding just over two and a half years ago in a home office (bedroom) and today we stand proudly as a 10 person team with 20+ clients including global brands that we’ve advised such as 888.com, Symantec, River Island on how to re-invent their SEO and Content Marketing strategies.
Our aim is to disrupt the traditional full-service, bog standard quality agency model and provide our clients a talented team of Technical SEO and Content Marketing specialists (nerds) who strive to be the very best coders, designers and marketers in their specialist field who are hands-on, practical and hungry. We recognise that the digital marketing has matured, they don’t need big agencies as they now have super-smart in-house teams that desire is to hire specialists who will enable them scale up and continuously improve their strategy.
Good work team. Let’s hope it’s the first of many.
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more
Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more
There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more