For this campaign, we conducted in-depth research on 89 commutable towns and cities surrounding London and built both a tool and infographic that enabled users to discover the best location for them based on their desired commute to work. The tool struck a chord with disgruntled, disillusioned Londoners who felt that they’ve been priced out of London. The tool was covered by the Daily Mail, Metro, CityAM, AOL and 40+ other outlets resulting in 6,500 social shares. It was a true team effort – from initial concept to design, build and outreach.
Let’s be honest, it’s pretty standard to see atypical media and advertising agencies up for awards all the time, there is certainly quite a few in the mix of these round of nominations. However, I don’t think they will quite feel the same level of joy we have from this nomination. Why? I started up Kaizen with zero-funding just over two and a half years ago in a home office (bedroom) and today we stand proudly as a 10 person team with 20+ clients including global brands that we’ve advised such as 888.com, Symantec, River Island on how to re-invent their SEO and Content Marketing strategies.
Our aim is to disrupt the traditional full-service, bog standard quality agency model and provide our clients a talented team of Technical SEO and Content Marketing specialists (nerds) who strive to be the very best coders, designers and marketers in their specialist field who are hands-on, practical and hungry. We recognise that the digital marketing has matured, they don’t need big agencies as they now have super-smart in-house teams that desire is to hire specialists who will enable them scale up and continuously improve their strategy.
Good work team. Let’s hope it’s the first of many.
Want to work for a company that works in an office with a pool table, beers on a Friday and the occasional office dog? Of course you do. Kaizen is a Content Marketing agency that delivers award-winning, data-driven visual content campaigns for the UK’s leading brands. We are a vibrant, award-winning company who have recently … Read more
Social media has long been a huge topic of conversation, for brands, users, the media and businesses alike. Over the last ten years or so, it has become clear that channels like Facebook and Twitter have a huge potential to influence, whether it’s through political bias, improving (or ruining) brand sentiment, or trolling the least … Read more
How to Create Unique Content That Can’t be Ripped Off Imitation is the highest form of flattery, so they say. But when you’ve put time, effort and money into creating a piece of content, only to have someone produce their own version without giving you any credit, it doesn’t feel very flattering. Searching the web … Read more