For this campaign, we conducted in-depth research on 89 commutable towns and cities surrounding London and built both a tool and infographic that enabled users to discover the best location for them based on their desired commute to work. The tool struck a chord with disgruntled, disillusioned Londoners who felt that they’ve been priced out of London. The tool was covered by the Daily Mail, Metro, CityAM, AOL and 40+ other outlets resulting in 6,500 social shares. It was a true team effort – from initial concept to design, build and outreach.
Let’s be honest, it’s pretty standard to see atypical media and advertising agencies up for awards all the time, there is certainly quite a few in the mix of these round of nominations. However, I don’t think they will quite feel the same level of joy we have from this nomination. Why? I started up Kaizen with zero-funding just over two and a half years ago in a home office (bedroom) and today we stand proudly as a 10 person team with 20+ clients including global brands that we’ve advised such as 888.com, Symantec, River Island on how to re-invent their SEO and Content Marketing strategies.
Our aim is to disrupt the traditional full-service, bog standard quality agency model and provide our clients a talented team of Technical SEO and Content Marketing specialists (nerds) who strive to be the very best coders, designers and marketers in their specialist field who are hands-on, practical and hungry. We recognise that the digital marketing has matured, they don’t need big agencies as they now have super-smart in-house teams that desire is to hire specialists who will enable them scale up and continuously improve their strategy.
Good work team. Let’s hope it’s the first of many.
On 23rd November, Kaizen will be hosting a full-day digital PR workshop, designed to show our process of earning over 10,000 backlinks on top-tier sites such as Marie Claire, Business Insider and Culture Trip over the last five years. It will take place at Citypoint, in Moorgate, London. The CEO & Founder of Kaizen, Pete … Read more
Searching for a new idea can be incredibly difficult. With the power of the internet, we can fine tune our projects and push them even further than before. From the research stage to the finished result, let’s go through some main key things that we think about when designing these for our campaigns. Research enough … Read more
In an industry where journalists are receiving hundreds of emails, tweets and calls a day, it can seem rather daunting when trying to be heard in a crowded room. Every element to your outreach strategy needs to be on point, however, the first touch point you will have with a journalist will be your email’s subject … Read more