For this campaign, we conducted in-depth research on 89 commutable towns and cities surrounding London and built both a tool and infographic that enabled users to discover the best location for them based on their desired commute to work. The tool struck a chord with disgruntled, disillusioned Londoners who felt that they’ve been priced out of London. The tool was covered by the Daily Mail, Metro, CityAM, AOL and 40+ other outlets resulting in 6,500 social shares. It was a true team effort – from initial concept to design, build and outreach.
Let’s be honest, it’s pretty standard to see atypical media and advertising agencies up for awards all the time, there is certainly quite a few in the mix of these round of nominations. However, I don’t think they will quite feel the same level of joy we have from this nomination. Why? I started up Kaizen with zero-funding just over two and a half years ago in a home office (bedroom) and today we stand proudly as a 10 person team with 20+ clients including global brands that we’ve advised such as 888.com, Symantec, River Island on how to re-invent their SEO and Content Marketing strategies.
Our aim is to disrupt the traditional full-service, bog standard quality agency model and provide our clients a talented team of Technical SEO and Content Marketing specialists (nerds) who strive to be the very best coders, designers and marketers in their specialist field who are hands-on, practical and hungry. We recognise that the digital marketing has matured, they don’t need big agencies as they now have super-smart in-house teams that desire is to hire specialists who will enable them scale up and continuously improve their strategy.
Good work team. Let’s hope it’s the first of many.
We recently hosted our second Digital PR Linkup, where we enjoyed some great lessons from a number of speakers as well as a panel of seasoned journalists. But alongside opportunities to learn and network, we were also delighted to be able to announce the launch of Kaizen’s new tech product, Klipr. Klipr – Automated PR […]
Robin L. Newnham
Last week, we hosted the second edition of our Digital PR Link-Up, which aims to create a space for people in the digital PR industry to gain new insights and build valuable relationships. As part of our evening, we hosted a Q&A panel with journalists from some of the UK’s most recognised publications: Alistair Charlton […]
An emarketer report forecast that UK ad spend would surpass £19.5bn in 2019. Even with Brexit uncertainty, it looks likely to exceed that milestone by the end of the year, with over 66% of that to be in digital media. This reflects the scale in which advertisers are investing in digital channels to promote their […]