For this campaign, we conducted in-depth research on 89 commutable towns and cities surrounding London and built both a tool and infographic that enabled users to discover the best location for them based on their desired commute to work. The tool struck a chord with disgruntled, disillusioned Londoners who felt that they’ve been priced out of London. The tool was covered by the Daily Mail, Metro, CityAM, AOL and 40+ other outlets resulting in 6,500 social shares. It was a true team effort – from initial concept to design, build and outreach.
Let’s be honest, it’s pretty standard to see atypical media and advertising agencies up for awards all the time, there is certainly quite a few in the mix of these round of nominations. However, I don’t think they will quite feel the same level of joy we have from this nomination. Why? I started up Kaizen with zero-funding just over two and a half years ago in a home office (bedroom) and today we stand proudly as a 10 person team with 20+ clients including global brands that we’ve advised such as 888.com, Symantec, River Island on how to re-invent their SEO and Content Marketing strategies.
Our aim is to disrupt the traditional full-service, bog standard quality agency model and provide our clients a talented team of Technical SEO and Content Marketing specialists (nerds) who strive to be the very best coders, designers and marketers in their specialist field who are hands-on, practical and hungry. We recognise that the digital marketing has matured, they don’t need big agencies as they now have super-smart in-house teams that desire is to hire specialists who will enable them scale up and continuously improve their strategy.
Good work team. Let’s hope it’s the first of many.
We’re thrilled to announce that Kaizen have been chosen as area finalists for the 2019 FSB Awards. We are nominated for the ‘Scale Up Business of the Year’ award, as over the past year we have nearly doubled our number of employees, set up camp in Moorgate, launched our own proprietary PR technology and been … Read more
As seen on Startup Nation. With research suggesting that stories are 22 times more memorable than facts, what can brands do with storytelling to ensure they remain head and shoulders above the competition? Many brands already have the foundations to build and sell their story but fail to use these to their full potential when it comes … Read more
Leading European travel company, Lastminute.com, have recently selected Kaizen as their new SEO, Content Marketing and Digital PR agency for 2019 and beyond. An online travel retailer, Lastminute.com has over 90 million unique monthly users, and offers global flights and hotel deals. As part of their content marketing strategy with Kaizen, we created a campaign … Read more