We recently hosted our second Digital PR Linkup, where we enjoyed some great lessons from a number of speakers as well as a panel of seasoned journalists.
But alongside opportunities to learn and network, we were also delighted to be able to announce the launch of Kaizen’s new tech product, Klipr.
Klipr is a way to find, analyse, and report on content and PR coverage without spending thousands of hours searching publications for references to your projects.
Once you’ve set up your campaign and provided the tool with the link back to the source, the tool automatically finds backlinks and mentions. It then categorises them by type, finds relevant information – including domain rating, social shares, and anchor text – and provides them in an easy-to-read layout for sharing with clients, which can be done on-site by sending them a read-only link.
You’re also able to view and share the coverage in an attractive “lookbook”, which displays clippings from the most prominent publications alongside the topline stats.
Future updates are set to include integration of your team’s existing tools, like Google Analytics and Moz, and further reporting functions for additional insights.
Klipr is available now for teams of all sizes (ranging from freelancer up to enterprise) with a 7-day trial available for new customers.
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