Yesterday, I hosted a Webinar for SEMRush on how to pull together a PR Strategy that considers SEO at every step. This includes creating a PR framework, target audience, topic and competitor analysis, how to scale up idea generation and how to outreach to Journalists using PR agency tactics. You can watch the video below.
If you live in Britain (and haven’t been under a rock for the past few years) it’s pretty much guaranteed that you’ve heard of Gemma Collins. She’s loud, she’s outrageous, she took to the screen on TOWIE and has since turned herself into a personal brand that people can’t get enough of – even if […]
While it’s possible to do work as soon as your company opens its doors, you’re not a memorable business until you have a recognisable brand. Find out how to put your team on the same mission and make sure your clients don’t forget you. Scaling Up When starting a business, it’s likely your first concerns […]
On Wednesday 22nd May, Kaizen’s CEO & Founder will be speaking at SMX London on Top-Tier Link Building With Data Storytelling. Pete will be speaking from his experience of running Kaizen, an award-winning content marketing agency specialising in content creation, SEO services and PR. Whilst only five years old, Kaizen has launched over 600 campaigns […]