How Learning PR Tactics Made Us Awesome at Content Marketing

Last night, I spoke at Search London on how a chance encounter with a Journalist working on a story about ‘healthy’ ice cream inspired me to up my game when it came to outreach.

This is the story of how we trained ourselves at Kaizen to approach a content marketing campaign like a PR agency would, by pulling together PR plans, a framework, scaling up our idea generation process and being meticulously thorough in our outreach pitches.

 

Enjoyed this? Then contact us to see how we can help on your next Content Marketing campaign.

Get a monthly roundup of our insights in your inbox

Comments

Related Blog Posts

5 Simple Ways to Optimise Your Social Media Strategy to Increase Engagement

Social media marketing has become a wonderful way to generate leads for your small businesses to connect directly with their audience and strengthen your brand’s presence. In this blog post, we’ll explore 5 different social media strategies that will increase engagement with your content shared online.  1. Choose the Right Platforms Around Your Customer and … Read more

4 Different Ways of Visualising Data for Content Marketing

Trying to find the best way of visualising data doesn’t have to be difficult – with infographics making up the majority of content marketing, their popularity is due to their simplicity and how easily they can be produced. However, some clients may feel that the handy tool is not the best choice for their campaign’s goals, meaning … Read more

A Re-evaluation of Content Marketing: Quality vs. Quantity

This debate has gone on since the dawn of the Internet, longer than the feud between Batman and The Joker, longer than the debate of whether Ross and Rachel were on a break or not? This is the debate of quality versus quantity. Like most battles, few remember where they begin, but here is where … Read more