How Learning PR Tactics Made Us Awesome at Content Marketing

How Learning PR Tactics Made Us Awesome at Content Marketing

Last night, I spoke at Search London on how a chance encounter with a Journalist working on a story about ‘healthy’ ice cream inspired me to up my game when it came to outreach.

This is the story of how we trained ourselves at Kaizen to approach a content marketing campaign like a PR agency would, by pulling together PR plans, a framework, scaling up our idea generation process and being meticulously thorough in our outreach pitches.

 

Enjoyed this? Then contact us to see how we can help on your next Content Marketing campaign.

poly background

Get a monthly roundup of our insights in your inbox

Comments

Latest Blog Posts

The One-Stop Guide To Gemma Collins-ing Your Content

The One-Stop Guide To Gemma Collins-ing Your Content

If you live in Britain (and haven’t been under a rock for the past few years) it’s pretty much guaranteed that you’ve heard of Gemma Collins. She’s loud, she’s outrageous, she took to the screen on TOWIE and has since turned herself into a personal brand that people can’t get enough of – even if […]

When Your Business Starts: From Bland to Brand

When Your Business Starts: From Bland to Brand

While it’s possible to do work as soon as your company opens its doors, you’re not a memorable business until you have a recognisable brand. Find out how to put your team on the same mission and make sure your clients don’t forget you. Scaling Up When starting a business, it’s likely your first concerns […]

Pete Reis-Campbell Speaks at SMX London in May 2019

Pete Reis-Campbell Speaks at SMX London in May 2019

On Wednesday 22nd May, Kaizen’s CEO & Founder will be speaking at SMX London on Top-Tier Link Building With Data Storytelling. Pete will be speaking from his experience of running Kaizen, an award-winning content marketing agency specialising in content creation, SEO services and PR. Whilst only five years old, Kaizen has launched over 600 campaigns […]