Last night, I spoke at Search London on how a chance encounter with a Journalist working on a story about ‘healthy’ ice cream inspired me to up my game when it came to outreach.
This is the story of how we trained ourselves at Kaizen to approach a content marketing campaign like a PR agency would, by pulling together PR plans, a framework, scaling up our idea generation process and being meticulously thorough in our outreach pitches.
We’re thrilled to announce that Kaizen have been chosen as area finalists for the 2019 FSB Awards. We are nominated for the ‘Scale Up Business of the Year’ award, as over the past year we have nearly doubled our number of employees, set up camp in Moorgate, launched our own proprietary PR technology and been … Read more
As seen on Startup Nation. With research suggesting that stories are 22 times more memorable than facts, what can brands do with storytelling to ensure they remain head and shoulders above the competition? Many brands already have the foundations to build and sell their story but fail to use these to their full potential when it comes … Read more
Leading European travel company, Lastminute.com, have recently selected Kaizen as their new SEO, Content Marketing and Digital PR agency for 2019 and beyond. An online travel retailer, Lastminute.com has over 90 million unique monthly users, and offers global flights and hotel deals. As part of their content marketing strategy with Kaizen, we created a campaign … Read more