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How Learning PR Tactics Made Us Awesome at Content Marketing

Last night, I spoke at Search London on how a chance encounter with a Journalist working on a story about ‘healthy’ ice cream inspired me to up my game when it came to outreach.

This is the story of how we trained ourselves at Kaizen to approach a content marketing campaign like a PR agency would, by pulling together PR plans, a framework, scaling up our idea generation process and being meticulously thorough in our outreach pitches.

How Learning PR Tactics Made Me Awesome at Content Marketing from Pete Campbell

 

Enjoyed this? Then contact us to see how we can help on your next Content Marketing campaign.

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Project Type
  • SEO
  • Content
  • PR
  • Other

Monthly Budget
  • £5,000 to £7,499
  • £7,500 to £9,999
  • £10,000 to £14,999
  • £15,000+




Kaizen

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Tel:
020 3286 1806

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