One of my main goals for Kaizen is to produce content for our clients that doesn’t break the bank in terms of budget, but still earns organic links and shares.
Here’s a few examples of simple content marketing things we’ve made in the past month for small & medium businesses that are at the moment being supported by outreach battle plan & native advertising. We’re also working on something for Elizabeth Street Dentist in Belgravia right now Fingers crossed, these will be at least 1% as successful as Gangnam Style – you can see examples of past campaigns where we won the internet (kinda) by clicking here.
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more
Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more
There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more