One of my main goals for Kaizen is to produce content for our clients that doesn’t break the bank in terms of budget, but still earns organic links and shares.
Here’s a few examples of simple content marketing things we’ve made in the past month for small & medium businesses that are at the moment being supported by outreach battle plan & native advertising. We’re also working on something for Elizabeth Street Dentist in Belgravia right now Fingers crossed, these will be at least 1% as successful as Gangnam Style – you can see examples of past campaigns where we won the internet (kinda) by clicking here.
For content marketing specialists, speaking at events is an opportunity to share our knowledge and overcome those public speaking jitters. Back in March, we gave each member of Kaizen, who had yet to speak publicly, the opportunity to conduct a Lightning Talk in the Pecha Kucha (PKN) style. “PechaKucha (Japanese: ぺちゃくちゃ, IPA: [petɕa kɯ̥tɕa],chit-chat) is […]
Recently, we released a campaign where we tackle the design challenges of bringing kids drawings to life in a 3D world. How did we achieve this? If this question sparks your curiosity, then here we will have a peek into how we managed to pull it off! After collecting the kids’ drawings from Ardleigh Green […]
How playing with fire can make or break your campaign On the 10th of March, 1977, the Sex Pistols staged their signing to A & M records a few hundred feet before the gates of Buckingham Palace. Their already palpable notoriety had reached a form of zenith, with the pure indignation they provoked only lifting […]