One of my main goals for Kaizen is to produce content for our clients that doesn’t break the bank in terms of budget, but still earns organic links and shares.
Here’s a few examples of simple content marketing things we’ve made in the past month for small & medium businesses that are at the moment being supported by outreach battle plan & native advertising. We’re also working on something for Elizabeth Street Dentist in Belgravia right now Fingers crossed, these will be at least 1% as successful as Gangnam Style – you can see examples of past campaigns where we won the internet (kinda) by clicking here.
One of my biggest pet peeves is keyword research not done right. If you’re thinking, it’s only the beginners who make the biggest, most obvious mistakes; you’re wrong. There are junior execs who make these mistakes, and then there are heads of SEOs who might slip up every now and again because it can be […]
As seen on PR News Online. Maybe you’re wanting to start a new career in PR, or possibly you’re looking to start outreaching internally on behalf of your company – either way, PR and outreach can be a rather daunting and stressful task. Building relationships with journalists might possibly be the most cliché line. […]
This article was originally published on State of Digital. ‘Red tape’ is a commonly used metaphor for barriers that are put in place in legal and business dealings. For people in the SEO and content marketing word, red tape can be used to refer to barriers and restrictions put in place by the clients you […]