One of my main goals for Kaizen is to produce content for our clients that doesn’t break the bank in terms of budget, but still earns organic links and shares.
Here’s a few examples of simple content marketing things we’ve made in the past month for small & medium businesses that are at the moment being supported by outreach battle plan & native advertising. We’re also working on something for Elizabeth Street Dentist in Belgravia right now Fingers crossed, these will be at least 1% as successful as Gangnam Style – you can see examples of past campaigns where we won the internet (kinda) by clicking here.
As PRs prepare to take on 2019, a couple of lessons we can take with us from outreaching campaigns in 2018 are: to have thick skin, keep an eye on the ‘to link or not to link’ arguments on Twitter, and to mesh with our clients traditional PR teams to help overall performance. In order … Read more
With an upcoming piece looking into the advantages of creating content both on- and off-brand in
the finance sector, now seems like a good time to provide some insight into how we tackle the large data sets we use, including tools, tips, and tricks for making your life easy.
The CEO & Founder of Kaizen, Pete Reis-Campbell, will be delivering a full-day workshop on digital PR and Outreach, and he’d love to pass his wisdom on! By combining the very best in traditional PR tactics and scaling them with a content marketing strategy, Pete has built a unique approach to creating digital content and … Read more