Last week, I hosted another webinar in partnership with SEMRush on how to create content if you only have a small budget. Below, you can watch the video from the event and learn how to identify relevant content topics, run productive brainstorms, finding freelancers for content creation, outreach tactics and link building tools.
While more PR teams and agencies are turning to digital mediums and going offline, many traditional PR methods, like PR stunts, are adapting themselves to the digital world and streaming in millions of online media coverage. A study by We Are Social and Hootsuite shows the importance of adapting to the online world. 2018 saw … Read more
As PRs prepare to take on 2019, a couple of lessons we can take with us from outreaching campaigns in 2018 are: to have thick skin, keep an eye on the ‘to link or not to link’ arguments on Twitter, and to mesh with our clients traditional PR teams to help overall performance. In order … Read more
With an upcoming piece looking into the advantages of creating content both on- and off-brand in
the finance sector, now seems like a good time to provide some insight into how we tackle the large data sets we use, including tools, tips, and tricks for making your life easy.