4 Different Ways of Visualising Data for Content Marketing

Trying to find the best way of visualising data doesn’t have to be difficult – with infographics making up the majority of content marketing, their popularity is due to their simplicity and how easily they can be produced. However, some clients may feel that the handy tool is not the best choice for their campaign’s goals, meaning you may need to explore some different ways of creating a visually appealing tool.

With video and virtual content all on the rise, there are plenty of other ways of visualising data in a user-friendly and engaging way. Before making a decision, you should decide on your budgets and time frame to create the content; this will determine whether it’s a static or interactive piece.

Most importantly, you should try to figure out if you’re just sharing insightful content or trying to tell a story – what are you trying to communicate? Some other things to consider are the design, the style, use of colours, and layout.

In this blog post we’ll explore four different ways of visualising data and how it can give your campaign an extra edge:

1. Video

YouTube is the second largest search engine on the Internet, with a whopping 78% of people watching online videos every week. A video is a great alternative for brands that want to be more creative with their content by using, graphics, illustrations, live, and choice-based videos. With the ability to increase your reach, videos are also able to take a user on a journey and this causes people to forge stronger emotional connections with them.

2. Maps

Visualising Data - Maps

Literature of the World – Backforward24 / RedditConsidered one of the first infographics created in the world, there are hundreds of different styles and approaches to the world map. More recently, maps have become extremely popular for data visualisation with many going viral, so if your data is split by country, this might be a fun way to get your data seen. You can find great examples on Reddit and Pinterest, ranging from demographics to what song is streamed the most in each country!

3. Charts

Visualising Data - Charts

2012 Annual Report/ Feltron

This might seem like a basic idea, but with the increased use of infographics and other mediums, many people have forgotten how a simple chart can display information much easier than standalone text. There are several different types of charts that display different data sets better, so figuring out the best one for your needs is important. Don’t overcomplicate things by using fancy graphs that no one will be able to read or understand, that’s not the point!

4. Posters

Visualising Data - Posters

The Filmography of Cars/ Calm the Ham

Using posters as a way of visualising data can be both fun and creative. Most of the examples you will find are actual posters that you can buy and put up in your bedroom, making them incredibly appealing. Posters allow brands to have fun and be creative with their content, so it’s important to remember that it shouldn’t be too data or number heavy, as this technique focuses more on images and design.

These are just some of the ways you can create visually appealing data-led content, take the time to figure out the goals of your campaign and then decide on which method works best for you!

If you would like to read more on how to include open source data in your content, click here.

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