Attend our PR & Outreach workshop run by CEO of Kaizen

The CEO & Founder of Kaizen, Pete Reis-Campbell, will be delivering a full-day workshop on digital PR and Outreach, and he’d love to pass his wisdom on! By combining the very best in traditional PR tactics and scaling them with a content marketing strategy, Pete has built a unique approach to creating digital content and convincing journalists to cover it every day. This is a rare opportunity to learn his unique strategy on how to land links and coverage from websites like Mashable, AOL, Lifehacker, HuffPost and major newspapers.

His company Kaizen, founded five years ago, is the fastest growing content marketing agency in the UK (as awarded by The Drum), and has launched over 600+ campaigns for the purposes of link building and secured over 10,000+ links off top tier sites.

 

We’ve noticed a real trend in a lack of knowledge of how traditional PR differs from digital PR – and as the world moves increasingly moves online, it’s becoming imperative to understand the difference between offline and online tactics in our industry.

The sessions will include:

  • Traditional PR vs Digital PR for Link Building
  • PR Tools and Technology
  • Building Prospect Lists
  • Press Releases

amongst others, and lunch is included within the ticket.


The event will be hosted on Friday 23rd November at the very centrally located Citypoint building in Moorgate, London, and will run from 9.30am to 5.00pm. There will only be a max group size of 8 to ensure the goals can be tailored to what each attendee wants to learn from the sessions.

Find the eventbrite page here, early bird tickets are available for £300+VAT. Please get in touch to discuss buying via invoice.

For more information, contact events@kaizen.co.uk

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