Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy.
Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video as a cost-effective marketing tool, and how to approach it.
You can see her slides here:
For content marketing specialists, speaking at events is an opportunity to share our knowledge and overcome those public speaking jitters. Back in March, we gave each member of Kaizen, who had yet to speak publicly, the opportunity to conduct a Lightning Talk in the Pecha Kucha (PKN) style. “PechaKucha (Japanese: ぺちゃくちゃ, IPA: [petɕa kɯ̥tɕa],chit-chat) is […]
Recently, we released a campaign where we tackle the design challenges of bringing kids drawings to life in a 3D world. How did we achieve this? If this question sparks your curiosity, then here we will have a peek into how we managed to pull it off! After collecting the kids’ drawings from Ardleigh Green […]
How playing with fire can make or break your campaign On the 10th of March, 1977, the Sex Pistols staged their signing to A & M records a few hundred feet before the gates of Buckingham Palace. Their already palpable notoriety had reached a form of zenith, with the pure indignation they provoked only lifting […]