Search and social are making a rapid shift towards using personalised data and structured markup to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
This presentation runs through the latest structured data trends, a useful microdata guide alongside and plug-ins and tutorials to increase earnt traffic and click-through rates from search and social.
For content marketing specialists, speaking at events is an opportunity to share our knowledge and overcome those public speaking jitters. Back in March, we gave each member of Kaizen, who had yet to speak publicly, the opportunity to conduct a Lightning Talk in the Pecha Kucha (PKN) style. “PechaKucha (Japanese: ぺちゃくちゃ, IPA: [petɕa kɯ̥tɕa],chit-chat) is […]
Recently, we released a campaign where we tackle the design challenges of bringing kids drawings to life in a 3D world. How did we achieve this? If this question sparks your curiosity, then here we will have a peek into how we managed to pull it off! After collecting the kids’ drawings from Ardleigh Green […]
How playing with fire can make or break your campaign On the 10th of March, 1977, the Sex Pistols staged their signing to A & M records a few hundred feet before the gates of Buckingham Palace. Their already palpable notoriety had reached a form of zenith, with the pure indignation they provoked only lifting […]