Search and social are making a rapid shift towards using personalised data and structured markup to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
This presentation runs through the latest structured data trends, a useful microdata guide alongside and plug-ins and tutorials to increase earnt traffic and click-through rates from search and social.
Want to work for a company that works in an office with a pool table, beers on a Friday and the occasional office dog? Of course you do. Kaizen is a Content Marketing agency that delivers award-winning, data-driven visual content campaigns for the UK’s leading brands. We are a vibrant, award-winning company who have recently … Read more
Social media has long been a huge topic of conversation, for brands, users, the media and businesses alike. Over the last ten years or so, it has become clear that channels like Facebook and Twitter have a huge potential to influence, whether it’s through political bias, improving (or ruining) brand sentiment, or trolling the least … Read more
How to Create Unique Content That Can’t be Ripped Off Imitation is the highest form of flattery, so they say. But when you’ve put time, effort and money into creating a piece of content, only to have someone produce their own version without giving you any credit, it doesn’t feel very flattering. Searching the web … Read more