Search and social are making a rapid shift towards using personalised data and structured markup to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
This presentation runs through the latest structured data trends, a useful microdata guide alongside and plug-ins and tutorials to increase earnt traffic and click-through rates from search and social.
On 23rd November, Kaizen will be hosting a full-day digital PR workshop, designed to show our process of earning over 10,000 backlinks on top-tier sites such as Marie Claire, Business Insider and Culture Trip over the last five years. It will take place at Citypoint, in Moorgate, London. The CEO & Founder of Kaizen, Pete … Read more
Searching for a new idea can be incredibly difficult. With the power of the internet, we can fine tune our projects and push them even further than before. From the research stage to the finished result, let’s go through some main key things that we think about when designing these for our campaigns. Research enough … Read more
In an industry where journalists are receiving hundreds of emails, tweets and calls a day, it can seem rather daunting when trying to be heard in a crowded room. Every element to your outreach strategy needs to be on point, however, the first touch point you will have with a journalist will be your email’s subject … Read more