Today, I spoke at Search Marketing Day in Warsaw, Poland on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy. This an expanded version of my BrightonSEO Talk from earlier this year, now including data on Facebook, Twitter & Zemanta. Here’s the presentation.
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Media outlets are closing, audiences are shifting their loyalties, and journalists are telling stories in different ways. It’s impossible to deny: the media landscape is changing, and PRs are on the front line of its irrepressible evolution. Managing a PR strategy has always been something of a balancing act, combining client expectations with stories journalists … Read more
With the uprising of open-source image software, developers around the globe finesse their computer wizardry; to enhance and create what everyone desires – a free image editing software for everyone to use, with no strings attached. But what exactly do you get out of free software? How do they live up to our expectations? And … Read more
I recently had the pleasure of being invited to speak at Digital Elite Camp 2018 in Estonia. While the majority of talks were specific to conversion rate optimisation (CRO), for this post, I have specifically sought out lessons more applicable across the wider industry. While I’ve excluded any lessons from my own talk (as I … Read more