I spoke at the Search London meetup today on how to convince SME clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content, even if they have a limited budgets.
I gave examples and the process behind Content Curation, News-Jacking & Buzzfeed-style list campaigns that didn’t cost the earth to make but still won links from sites like HuffPost, Lifehacker. & Inc.
Massive thanks to Jo Turnbull & Tim Sheed for letting me come along and talk.
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more
Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more
There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more