I spoke at the Search London meetup today on how to convince SME clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content, even if they have a limited budgets.
I gave examples and the process behind Content Curation, News-Jacking & Buzzfeed-style list campaigns that didn’t cost the earth to make but still won links from sites like HuffPost, Lifehacker. & Inc.
Massive thanks to Jo Turnbull & Tim Sheed for letting me come along and talk.
As PRs prepare to take on 2019, a couple of lessons we can take with us from outreaching campaigns in 2018 are: to have thick skin, keep an eye on the ‘to link or not to link’ arguments on Twitter, and to mesh with our clients traditional PR teams to help overall performance. In order … Read more
With an upcoming piece looking into the advantages of creating content both on- and off-brand in
the finance sector, now seems like a good time to provide some insight into how we tackle the large data sets we use, including tools, tips, and tricks for making your life easy.
The CEO & Founder of Kaizen, Pete Reis-Campbell, will be delivering a full-day workshop on digital PR and Outreach, and he’d love to pass his wisdom on! By combining the very best in traditional PR tactics and scaling them with a content marketing strategy, Pete has built a unique approach to creating digital content and … Read more