I spoke at the Search London meetup today on how to convince SME clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content, even if they have a limited budgets.
I gave examples and the process behind Content Curation, News-Jacking & Buzzfeed-style list campaigns that didn’t cost the earth to make but still won links from sites like HuffPost, Lifehacker. & Inc.
Massive thanks to Jo Turnbull & Tim Sheed for letting me come along and talk.
On 23rd November, Kaizen will be hosting a full-day digital PR workshop, designed to show our process of earning over 10,000 backlinks on top-tier sites such as Marie Claire, Business Insider and Culture Trip over the last five years. It will take place at Citypoint, in Moorgate, London. The CEO & Founder of Kaizen, Pete … Read more
Searching for a new idea can be incredibly difficult. With the power of the internet, we can fine tune our projects and push them even further than before. From the research stage to the finished result, let’s go through some main key things that we think about when designing these for our campaigns. Research enough … Read more
In an industry where journalists are receiving hundreds of emails, tweets and calls a day, it can seem rather daunting when trying to be heard in a crowded room. Every element to your outreach strategy needs to be on point, however, the first touch point you will have with a journalist will be your email’s subject … Read more