The CEO & Founder of Kaizen, Pete Reis-Campbell, will be delivering a full-day workshop on digital PR and Outreach, and he’d love to pass his wisdom on! By combining the very best in traditional PR tactics and scaling them with a content marketing strategy, Pete has built a unique approach to creating digital content and convincing journalists to cover it every day. This is a rare opportunity to learn his unique strategy on how to land links and coverage from websites like Mashable, AOL, Lifehacker, HuffPost and major newspapers.
His company Kaizen, founded five years ago, is the fastest growing content marketing agency in the UK (as awarded by The Drum), and has launched over 600+ campaigns for the purposes of link building and secured over 10,000+ links off top tier sites.
We’ve noticed a real trend in a lack of knowledge of how traditional PR differs from digital PR – and as the world moves increasingly moves online, it’s becoming imperative to understand the difference between offline and online tactics in our industry.
The sessions will include:
Sessions will include:
Traditional, Digital, Reactive and Tactical PR all have different goals and different methods of achieving these goals. One of the key lessons from this workshop is how to harness each type of PR effectively for your brand or clients.
If the correlation between digital PR and SEO seems hazy to you, this is the perfect session to clear things up. Pete will talk through in-depth of why backlinks on top-tier media sites are extremely valuable for a brand in the digital age.
There are a wealth of online tools out there to help you automate the process of digital PR. Pete will talk through eight of the best from his tried-and-tested approach – many of them free to use, and helpful in every stage of the PR process.
Pete will outline the key factors of any successful content campaigns, the different type of content you can create and you’ll have a chance to try out our ideation technique to come up with your own take-home ideas.
Using our own analysis, we have discovered key structures to ensure higher open rates on emails, plus our winning formula for getting journalists to engage with the content.
The ultimate checklist to run every prospect through before sending them your content, how to find the best-quality prospects and how to automate sending emails to more than one journalist.
Learn how to structure the perfect press release, how to adapt it to different niches and the most important things to include to ensure the journalist engages with the content (and gives you a backlink!)
Not every campaign flies from the get-go. One of the most important sessions in this workshop is going through the different ways you can re-evaluate and re-pitch a campaign to turn it around.
The workshop will be hosted on Friday 15th March at the very centrally located Citypoint building in Moorgate, London, and will run from 10.00 AM to 4.00 PM. There will only be a max group size of 8 to ensure the goals can be tailored to what each attendee wants to learn from the sessions.
Find the eventbrite page here, early bird tickets are available for £250+VAT.
For more information, contact firstname.lastname@example.org
How playing with fire can make or break your campaign On the 10th of March, 1977, the Sex Pistols staged their signing to A & M records a few hundred feet before the gates of Buckingham Palace. Their already palpable notoriety had reached a form of zenith, with the pure indignation they provoked only lifting […]
But I’m not actually going to tell you why until several paragraphs down. The Two Towers of Storybuilding Successful stories are made up of two parts. Successful, in this context, being “keeps the audience interested”. These two parts are escapism and existing emotional investment – our “Two Towers” (and there will be a running Lord […]
One of my biggest pet peeves is keyword research not done right. If you’re thinking, it’s only the beginners who make the biggest, most obvious mistakes; you’re wrong. There are junior execs who make these mistakes, and then there are heads of SEOs who might slip up every now and again because it can be […]