Link Building – Love it or hate it, it’s a fundamental part of any SEO strategy. According to a Moz industry survey, Link Building is the second most important factor when it comes to SEO.
There are many ways in which a brand can ethically build quality links but one of the most popular and effective ways is through Content Marketing.
However with so many brands competing in the Content Marketing space what steps can you take to ensure your content is earning the coverage and links it deserves?
I will take you though 9 practical tips aimed to help you earn attention and links from National Publications and Highly Authoritative third party sites.
The webinar will begin at 2PM BST on Thursday the 25th August. Book your seat for free here.
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more
Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more
There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more