Link Building – Love it or hate it, it’s a fundamental part of any SEO strategy. According to a Moz industry survey, Link Building is the second most important factor when it comes to SEO.
There are many ways in which a brand can ethically build quality links but one of the most popular and effective ways is through Content Marketing.
However with so many brands competing in the Content Marketing space what steps can you take to ensure your content is earning the coverage and links it deserves?
I will take you though 9 practical tips aimed to help you earn attention and links from National Publications and Highly Authoritative third party sites.
The webinar will begin at 2PM BST on Thursday the 25th August. Book your seat for free here.
One of my biggest pet peeves is keyword research not done right. If you’re thinking, it’s only the beginners who make the biggest, most obvious mistakes; you’re wrong. There are junior execs who make these mistakes, and then there are heads of SEOs who might slip up every now and again because it can be […]
As seen on PR News Online. Maybe you’re wanting to start a new career in PR, or possibly you’re looking to start outreaching internally on behalf of your company – either way, PR and outreach can be a rather daunting and stressful task. Building relationships with journalists might possibly be the most cliché line. […]
This article was originally published on State of Digital. ‘Red tape’ is a commonly used metaphor for barriers that are put in place in legal and business dealings. For people in the SEO and content marketing word, red tape can be used to refer to barriers and restrictions put in place by the clients you […]