Why Open Data Will Drive The Future of Technical SEO

Today, I ran a Webinar for our friends over at SEMRush on how the future of Technical SEO will revolve in my opinion around advising brands on their open data strategy and identifying opportunities to make brands visible with applications and platforms that leverage open data through API’s. We’re already heading in this direction through ‘lightweight’ API’s like Structured Data and JSON-usage in projects such as Google AMP.

 
You can find the slides just above, I also published a writeup earlier in the year that you can find here

poly background

Get a monthly roundup of our insights in your inbox

Comments

Latest Blog Posts

What Digital Channels Will Work For My Business?

An emarketer report forecast that UK ad spend would surpass £19.5bn in 2019.  Even with Brexit uncertainty, it looks likely to exceed that milestone by the end of the year, with over 66% of that to be in digital media. This reflects the scale in which advertisers are investing in digital channels to promote their […]

BrightonSEO 2019 – Insights and Takeaways

On a sunny Friday morning in Brighton, 4,000 SEO and digital marketing enthusiasts gathered to celebrate and learn about the intricacies of SEO. The bi-annual conference, which initially began in a room above a pub, aims to connect digital marketers from across the globe and inspire new thinking in SEO through a range of inspiring […]

Google’s Changing the Game For Digital PR

The 10th September marked good news for those in the combined world of SEO and Digital PR. Google released a news update about upcoming changes to the way that they will be identifying the nature of links, for crawling, indexing and ranking across the web.  These are the new changes being put forward to differentiate […]