Why Open Data Will Drive The Future of Technical SEO

Today, I ran a Webinar for our friends over at SEMRush on how the future of Technical SEO will revolve in my opinion around advising brands on their open data strategy and identifying opportunities to make brands visible with applications and platforms that leverage open data through API’s. We’re already heading in this direction through ‘lightweight’ API’s like Structured Data and JSON-usage in projects such as Google AMP.

 
You can find the slides just above, I also published a writeup earlier in the year that you can find here

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