Today, I ran a Webinar for our friends over at SEMRush on how the future of Technical SEO will revolve in my opinion around advising brands on their open data strategy and identifying opportunities to make brands visible with applications and platforms that leverage open data through API’s. We’re already heading in this direction through ‘lightweight’ API’s like Structured Data and JSON-usage in projects such as Google AMP.
You can find the slides just above, I also published a writeup earlier in the year that you can find here
One of my biggest pet peeves is keyword research not done right. If you’re thinking, it’s only the beginners who make the biggest, most obvious mistakes; you’re wrong. There are junior execs who make these mistakes, and then there are heads of SEOs who might slip up every now and again because it can be […]
As seen on PR News Online. Maybe you’re wanting to start a new career in PR, or possibly you’re looking to start outreaching internally on behalf of your company – either way, PR and outreach can be a rather daunting and stressful task. Building relationships with journalists might possibly be the most cliché line. […]
This article was originally published on State of Digital. ‘Red tape’ is a commonly used metaphor for barriers that are put in place in legal and business dealings. For people in the SEO and content marketing word, red tape can be used to refer to barriers and restrictions put in place by the clients you […]