Social & Native Advertising let’s you promote your awesome content to people who will instantly fall in love it as they have similar interests.
We’ll be running a full days training workshop at the Content Marketing Show on November 4th, 2014 in Central London.
Learn how to setup, use and manage emerging native advertising platforms (nRelate, Taboola, Outbrain) and paid social (sponsored stories, tweets, updates) to earn targeted, relevant traffic at a low-cost and if done right, additional PR coverage and social shares.
You’ll also learn about the art & science of designing the perfect landing pages for your campaigns covering headline writing, copy formatting & layout and a/b testing.
Tickets are £438 including VAT + Fees + Conference Ticket.
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more
Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more
There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more