Social & Native Advertising let’s you promote your awesome content to people who will instantly fall in love it as they have similar interests.
We’ll be running a full days training workshop at the Content Marketing Show on November 4th, 2014 in Central London.
Learn how to setup, use and manage emerging native advertising platforms (nRelate, Taboola, Outbrain) and paid social (sponsored stories, tweets, updates) to earn targeted, relevant traffic at a low-cost and if done right, additional PR coverage and social shares.
You’ll also learn about the art & science of designing the perfect landing pages for your campaigns covering headline writing, copy formatting & layout and a/b testing.
Tickets are £438 including VAT + Fees + Conference Ticket.
As PRs prepare to take on 2019, a couple of lessons we can take with us from outreaching campaigns in 2018 are: to have thick skin, keep an eye on the ‘to link or not to link’ arguments on Twitter, and to mesh with our clients traditional PR teams to help overall performance. In order … Read more
With an upcoming piece looking into the advantages of creating content both on- and off-brand in
the finance sector, now seems like a good time to provide some insight into how we tackle the large data sets we use, including tools, tips, and tricks for making your life easy.
The CEO & Founder of Kaizen, Pete Reis-Campbell, will be delivering a full-day workshop on digital PR and Outreach, and he’d love to pass his wisdom on! By combining the very best in traditional PR tactics and scaling them with a content marketing strategy, Pete has built a unique approach to creating digital content and … Read more