Watch our Native Ads in 2015 webinar

Learn how to use and leverage paid social & native advertising platforms such as Taboola, Outbrain, Twitter & Facebook to earn additional traffic, shares and coverage – beyond the paid click.

We recently ran a webinar on Native Advertising & Content Marketing in 2015 in partnership with SEMRush.

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Latest Blog Posts

Anger and Engagement – The Currency of the Attention Economy

How playing with fire can make or break your campaign On the 10th of March, 1977, the Sex Pistols staged their signing to A & M records a few hundred feet before the gates of Buckingham Palace. Their already palpable notoriety had reached a form of zenith, with the pure indignation they provoked only lifting […]

Why Marketers Can’t Tell Stories

But I’m not actually going to tell you why until several paragraphs down. The Two Towers of Storybuilding Successful stories are made up of two parts. Successful, in this context, being “keeps the audience interested”. These two parts are escapism and existing emotional investment – our “Two Towers” (and there will be a running Lord […]

Revealed: The Top Keyword Research Mistakes to Avoid

One of my biggest pet peeves is keyword research not done right. If you’re thinking, it’s only the beginners who make the biggest, most obvious mistakes; you’re wrong. There are junior execs who make these mistakes, and then there are heads of SEOs who might slip up every now and again because it can be […]