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We recently ran a webinar on Native Advertising & Content Marketing in 2015 in partnership with SEMRush.

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We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO

We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO

Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry.   Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution.   There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more

Bobbi Brant at BrightonSEO: How to Use Live Video in Content Marketing

Bobbi Brant at BrightonSEO: How to Use Live Video in Content Marketing

Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more

The 7 Golden Rules of Content for Link Building

The 7 Golden Rules of Content for Link Building

There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more