I’ll be speaking at the Performance Marketing Insights conference in London on October 26th, 2016. In the lead up to the event, I took part in a special podcast with Richard Towey about my thoughts on the Future of SEO and the strategies brands need to start considering in the next few years ahead of the talk.
Podcasts not your thing? I’ve also written up a teaser over on their blog.
At the event, I will be discussing how a pivotal switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, I will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices. This will extend to pointers for being visible on Siri and Google’s ‘answers’, with both being touted for a larger role in helping users find what they’re after.
If you’d like to attend the session, we’re able to offer a 20% discount off the ticket price upon request – just get in touch via firstname.lastname@example.org
An emarketer report forecast that UK ad spend would surpass £19.5bn in 2019. Even with Brexit uncertainty, it looks likely to exceed that milestone by the end of the year, with over 66% of that to be in digital media. This reflects the scale in which advertisers are investing in digital channels to promote their […]
On a sunny Friday morning in Brighton, 4,000 SEO and digital marketing enthusiasts gathered to celebrate and learn about the intricacies of SEO. The bi-annual conference, which initially began in a room above a pub, aims to connect digital marketers from across the globe and inspire new thinking in SEO through a range of inspiring […]
The 10th September marked good news for those in the combined world of SEO and Digital PR. Google released a news update about upcoming changes to the way that they will be identifying the nature of links, for crawling, indexing and ranking across the web. These are the new changes being put forward to differentiate […]