The “Scary” Changes that Will Influence How You Perform SEO

Last month, I sat with Monika Komar from PerformanceIn to discuss the latest trends in SEO. We discussed voice search, artificial intelligence and application programming interfaces (API) as just a few of the things marketers need to mindful of in their SEO Strategies moving forward.

Our main point of discussion was how Google is going to progressively send less traffic to websites; it wants to keep users on its own site because the tech giant is investing more in its own vertical search, brands will get visibility from being attributed answers on Google and traffic a result of deeply integrating their mobile apps.

poly background

Get a monthly roundup of our insights in your inbox

Comments

Latest Blog Posts

Revealed: The Top Keyword Research Mistakes to Avoid

One of my biggest pet peeves is keyword research not done right. If you’re thinking, it’s only the beginners who make the biggest, most obvious mistakes; you’re wrong. There are junior execs who make these mistakes, and then there are heads of SEOs who might slip up every now and again because it can be […]

Oops I Did It Again… The 4 Most Common PR Mistakes & How to Avoid Them

As seen on PR News Online.   Maybe you’re wanting to start a new career in PR, or possibly you’re looking to start outreaching internally on behalf of your company – either way, PR and outreach can be a rather daunting and stressful task. Building relationships with journalists might possibly be the most cliché line. […]

How to Manage Red Tape from your Digital PR Clients

This article was originally published on State of Digital. ‘Red tape’ is a commonly used metaphor for barriers that are put in place in legal and business dealings. For people in the SEO and content marketing word, red tape can be used to refer to barriers and restrictions put in place by the clients you […]