The “Scary” Changes that Will Influence How You Perform SEO

Last month, I sat with Monika Komar from PerformanceIn to discuss the latest trends in SEO. We discussed voice search, artificial intelligence and application programming interfaces (API) as just a few of the things marketers need to mindful of in their SEO Strategies moving forward.

Our main point of discussion was how Google is going to progressively send less traffic to websites; it wants to keep users on its own site because the tech giant is investing more in its own vertical search, brands will get visibility from being attributed answers on Google and traffic a result of deeply integrating their mobile apps.

Get a monthly roundup of our insights in your inbox

Related Blog Posts

We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO

We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO

Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry.   Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution.   There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more

Bobbi Brant at BrightonSEO: How to Use Live Video in Content Marketing

Bobbi Brant at BrightonSEO: How to Use Live Video in Content Marketing

Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more

The 7 Golden Rules of Content for Link Building

The 7 Golden Rules of Content for Link Building

There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more