We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites.
Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can avoid making the same mistakes – by minifying scripts, making use of the latest technologies, and reducing page bloat, among others.
Given that 79% of users who found a site to be slow have said they’re less likely to visit it again, it’s a vital handbook for anyone looking to launch a successful site or improve an existing one – and some of the industry statistics might come as a surprise.
The full study can be found here.
We recently hosted our second Digital PR Linkup, where we enjoyed some great lessons from a number of speakers as well as a panel of seasoned journalists. But alongside opportunities to learn and network, we were also delighted to be able to announce the launch of Kaizen’s new tech product, Klipr. Klipr – Automated PR […]
Robin L. Newnham
Last week, we hosted the second edition of our Digital PR Link-Up, which aims to create a space for people in the digital PR industry to gain new insights and build valuable relationships. As part of our evening, we hosted a Q&A panel with journalists from some of the UK’s most recognised publications: Alistair Charlton […]
An emarketer report forecast that UK ad spend would surpass £19.5bn in 2019. Even with Brexit uncertainty, it looks likely to exceed that milestone by the end of the year, with over 66% of that to be in digital media. This reflects the scale in which advertisers are investing in digital channels to promote their […]