We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites.
Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can avoid making the same mistakes – by minifying scripts, making use of the latest technologies, and reducing page bloat, among others.
Given that 79% of users who found a site to be slow have said they’re less likely to visit it again, it’s a vital handbook for anyone looking to launch a successful site or improve an existing one – and some of the industry statistics might come as a surprise.
The full study can be found here.
For content marketing specialists, speaking at events is an opportunity to share our knowledge and overcome those public speaking jitters. Back in March, we gave each member of Kaizen, who had yet to speak publicly, the opportunity to conduct a Lightning Talk in the Pecha Kucha (PKN) style. “PechaKucha (Japanese: ぺちゃくちゃ, IPA: [petɕa kɯ̥tɕa],chit-chat) is […]
Recently, we released a campaign where we tackle the design challenges of bringing kids drawings to life in a 3D world. How did we achieve this? If this question sparks your curiosity, then here we will have a peek into how we managed to pull it off! After collecting the kids’ drawings from Ardleigh Green […]
How playing with fire can make or break your campaign On the 10th of March, 1977, the Sex Pistols staged their signing to A & M records a few hundred feet before the gates of Buckingham Palace. Their already palpable notoriety had reached a form of zenith, with the pure indignation they provoked only lifting […]