We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites.
Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can avoid making the same mistakes – by minifying scripts, making use of the latest technologies, and reducing page bloat, among others.
Given that 79% of users who found a site to be slow have said they’re less likely to visit it again, it’s a vital handbook for anyone looking to launch a successful site or improve an existing one – and some of the industry statistics might come as a surprise.
The full study can be found here.
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more
Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more
There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more