Speed performance is one of the strongest factors in the mobile-first index. In the first of my two talks at SMX London 2017 this week, I presented an overview of our in-depth study on how the UK’s 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You can find the slides below.
Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more
Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy. Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video … Read more
There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more