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Content Campaigns

Engaging and valuable content is the best way to promote your site and your brand. Our content strategy uses unique research and digital analysis to increase your leads, improve your conversion rates, and reach your clients and customers.

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Our Strategy

We follow a unique multi-step approach to our campaigns to maximise your conversion rate.

1

Briefing

We’ll lead with a campaign workshop, which allows us to integrate your existing audience data with our own unique insights, and create a highly targeted campaign brief.

The material produced from that workshop will include a demographic profile of your audience detailing their interests, lifestyle, and approach to content. We’ll also agree a set of KPIs for your campaign, using A/B testing to monitor the increase in traffic, leads, and sales as a result of the campaign.

We’ll provide a detailed competitor analysis to establish niches, gaps, and opportunities for you to improve your content portfolio and improve your conversion rate as a result.

You will also be assigned a dedicated campaign manager, who’ll manage each stage of the process and keep you updated with its developments.

2

Campaigns

Using the information from the workshop and our analysis, we’ll identify several campaign concepts and assess potential metrics, sources, methodology, target publications and unique press angles – which are then added incorporated in a campaign concepts document.

The next step is then to agree upon 3 campaigns and their KPIs, to deliver across a quarter.

Your campaign manager will create a detailed project plan and campaign brief, and our in-house team will proceed with the research, design, and coding for each campaign over 4-6 weeks.

We offer the following content types:

3

Performance

The A/B testing used in the campaign will ensure your conversion rate is optimised, and we’ll also provide you with forecasts on the leads you can expect as a result of the content created.

Because we’re a specialist agency, we’re able to adapt our strategy and implement new ideas rapidly, in response to areas of success or new opportunities.

4

Reporting

Your campaign manager will provide regular reports and schedule routine catch-ups to keep you apprised of our strategy and the campaign’s progress.

Each quarter, we offer face-to-face meetings to review performance and discuss our strategy for the next 3 campaigns – so you always have maximum involvement and awareness of your content’s success.

Persona Building

We’ll work with you to design personas of your ideal audience, and by bringing your site’s design and UX in line with targeting these personas, we can improve your CRO.

Content Audits

We’ll work with you to find what your competitors offer (and what they don’t), and the journey your online visitors take, to make sure you’re offering exactly what your customers and clients expect to see, and to get them to the page they need quickly and efficiently.

Blog Posts

We can produce unique, valuable content for your site, written to capture the attention of prospective customers, and inform your readers about relevant company and industry news and points of interest – keeping your brand in the public eye.

How-To Guides

One of the most engaging ways to turn leads into conversions is to introduce them to what you offer, and the best way to use your services, as well as information on wider topics connected to your industry. We can assist in making these how-to guides an essential part of your on-site offerings.

Multilingual Content

When working on a global level, you need to be able to make conversions across different languages. We are fully equipped to translate your existing content as well as produce new content in whichever language you need.

Whitepapers

Whitepapers can assist with building confidence in your brand – both in your skillset and in your reliability. We can produce high quality, data-driven whitepapers for your site, that will help turn leads into conversions.

Case Studies

Every piece of work you do improves and showcases your company’s abilities – and your future clients should see what you’ve achieved. We will help you produce in-depth case studies that show your expertise and successes to inspire your prospective clients.

Landing Page Creation

We’ll research the top search terms in your industry, and use them to suggest additional landing page content for your website that’ll increase the visibility of your services.

Case studies

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London's Best Commuter Hotspots TotallyMoney.com

  • Traffic +110%
  • Leads +66%
  • Sales +33%
#DataDriven #BackLinking #CreativeCampaign #BrandAwareness #InteractiveContent #LinkBuilding #MediaCoverage #Finance

The tool was well-received and highly publicised by national and major publications such as the Daily Mail, The Metro, City AM and AOL, as well as a high number of regional publications such as the Surrey Mirror and the Gravesend Messenger.

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Project Type
  • SEO
  • Content
  • PR
  • Other

Monthly Budget
  • £3,000 to £4,999
  • £5,000 to £7,499
  • £7,500 to £9,999
  • £10,000 to £14,999
  • £15,000+



Kaizen

Email:

Tel:
020 3286 1806

Company Registration Number 08754407