Customer Engagement Content Guide

Our Content Process

We follow a multi-step approach to our campaigns to maximise your conversion rate and provide value to your customers.

1. Briefing

We’ll lead with a campaign workshop, which allows us to integrate your existing audience data with our own unique insights, and create a highly targeted campaign brief.

The material produced from that workshop will include a demographic profile of your audience detailing their interests, lifestyle, and approach to content. We’ll also agree a set of KPIs for your campaign, using A/B testing to monitor the increase in traffic, leads, and sales as a result of the campaign.

We’ll provide a detailed competitor analysis to establish niches, gaps, and opportunities for you to improve your content portfolio and improve your conversion rate as a result.

You will also be assigned a dedicated campaign manager, who’ll manage each stage of the process and keep you updated with its developments.

2. Campaigns

Using the information from the workshop and our analysis, we’ll identify several campaign concepts and assess potential metrics, sources, methodology, target publications and unique press angles – which are then added incorporated in a campaign concepts document.

The next step is then to agree upon 3 campaigns and their KPIs, to deliver across a quarter.

Your campaign manager will create a detailed project plan and campaign brief, and our in-house team will proceed with the research, design, and coding for each campaign over 4-6 weeks.

3. Outreach

The A/B testing used in the campaign will ensure your conversion rate is optimised, and we’ll also provide you with forecasts on the leads you can expect as a result of the content created.

Because we’re a specialist agency, we’re able to adapt our strategy and implement new ideas rapidly, in response to areas of success or new opportunities.

4. Performance & Reporting

Your campaign manager will provide regular reports and schedule routine catch-ups to keep you apprised of our strategy and the campaign’s progress.

Each quarter, we offer face-to-face meetings to review performance and discuss our strategy for the next 3 campaigns – so you always have maximum involvement and awareness of your content’s success.