poly background

Our Digital PR Content Process

We follow four steps to ensure a maximum of links across a range of high authority publications.

1. Briefing

We will lead with a campaign workshop, which allows us to integrate your existing target audience data with our own unique insights, and create a highly targeted campaign brief.

We will also review your competitors to see their approach to search rankings, and establish niches and keywords open for targeted technical SEO campaigns. At the same time, we will agree a set of KPIs including leads, sales, traffic performance, and search ranking visibility to be achieved by your campaign.

You will also be assigned a dedicated campaign manager, who will manage each stage of the process and keep you updated with its developments.

2. Audit

We will provide an in-depth technical SEO audit and analysis of your site. This comprises a forty-page document tracking over 200 different ranking factors, highlighting any issues and opportunities.

It also includes an opportunity index – certain improvements to SEO have extensive requirements for minimal gains. To combat this, and ensure you are getting the optimum service, this index displays the level of difficulty in implementation, compared with the potential visibility gain.

From this index, we create recommendations for the order in which these improvements should be implemented, and then action them subject to your approval.

3. Outreach

Unlike other agencies, our SEO specialists are able to implement the suggestions that we make.

While our site audit contains comprehensive instructions on how to implement specific improvements, we can also completely action our suggestions, reducing the amount of resources required from your in-house team.

We can even send our specialists to work with you on-site, so you are immediately aware of what has been accomplished and how we plan to move forward.

4. Performance & Reporting

Your campaign manager will set up a dashboard for your review, which provides tracking for keyword visibility, traffic, leads, and sales.

They will also schedule regular catch-ups to keep you apprised of our SEO strategy and the campaign’s progress.

Each quarter, we offer face-to-face meetings to review performance and discuss our strategy for the next 3 campaigns from the opportunity index – so you always have maximum involvement and awareness of your site’s search visibility.