We offer a range of guides, tools, studies, and other digital marketing resources, that offer an insight into the latest industry trends and help you to develop an effective content, PR, and SEO strategy for your brand.
We’ve made a study of nearly fifty major finance and FinTech companies which have been making use of content marketing, for the purposes of link building or gaining press coverage in order to track the most successful, and the trends which guided their creation. This included 220 pieces of content and over 2750 backlinks created over the past five years, and featured five of Kaizen’s clients, for whom we have produced some of the pieces of content.Download Whitepaper
We found the top 700 UK ecommerce sites, based on their estimated monthly traffic as provided by SimilarWeb. For each, we analysed them using Google’s PageSpeed Insights API, checked their page size and loading time on Pingdom, and verified their HTTP protocol. From this, we found the following data and used it to determine which websites are best optimised for speed.Read More