World Travel Jobs and Filming Locations

AttractionWorld

Summary

Attraction World are a prominent attraction and theme park ticket company. They have two specialised brands: FloridaTix, which focuses on the eponymous US State, and AttractionTix, which offers tickets for attractions worldwide.

Key Points

FloridaTix’s Dream Jobs

  • 20 pieces of coverage
  • 20 followed links, with an average domain authority of 59
  • 659 social shares
  • Content opened by 10% of 59,000 Facebook users presented with the piece
  • Over 1000 total Facebook likes and comments

 

AttractionTix’s Filming Locations

  • 21 pieces of coverage
  • 15 followed links, with an average domain authority of 56
  • 486 social shares

Challenge

Both AttractionTix and FloridaTix needed Kaizen to help produce engaging, visual content, that would promote the brand and earn extensive press coverage, as well as boost the SEO value of the respective sites with a high-quality backlink profile.

Result

FloridaTix’s Dream Jobs

The campaign was received well, earning 20 pieces of coverage from the Daily Mail, The Metro, The Daily Star, Traveller24, Yahoo, AOL, The Express, Marie Claire and a further 12 publications, all of which combined have a readership of over 30 million. The content was also featured on the front page of the Mail Online.

As a result, over 2,000 new users were added to the site.

From an SEO perspective, FloridaTix received 20 new follow links, with an average domain authority of 59.

The content was also seeded on the FloridaTix Facebook feed, showing to 59,000 users – of which over 10% then clicked through to complete the quiz. The quiz was also liked over 400 times, and shared and commented on over 600 times.

AttractionTix’s Filming Locations

The AttractionTix piece received 21 pieces of coverage, including in national publications such as the Daily Mail, the Sun, and the Express, as well as a number of international digital sites and magazines. Of these, 15 were followed links, and the average domain authority was 56.

The piece was also shared 486 times across social media, making it a success both in terms of brand promotion and in user engagement.

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