MoneySupermarket Study on the Cost of Having More Children Earns 24 Links


poly background


MoneySuperMarket is the UK’s leading price comparison website. They provide free, online tools to help people manage, save and grow their money, by enabling them to compare and switch Insurance, Money and Home Services products. They are also the UK’s biggest consumer finance website and are dedicated to cutting your bills with the help of journalistic research, cutting edge tools and a massive user community.

Key Points

35 Pieces of Media Coverage

24 Follow Links

Coverage includes The Daily Mail, Yahoo and World Property Journal.


We created a content marketing campaign that examined whether costs went up in proportion to additional family members, across housing, utility bills, cars and the weekly food shop. We then compared the cost of raising a family in the UK to other nations such as Spain, Germany, Sweden, Canada, Australia and the USA. Some key findings included:

The cost of a four-person family is highest in the UK (out of the 10 most popular locations for British citizens).

The average UK living cost of a single person is £12,114.47 a year, but for two people it is £13,435, massively reducing the cost per person.

The cheapest country in which to raise a family is Sweden.


Everyone knows that the cost of a family increases the more children you have – but by how much?

MoneySupermarket wanted to create a campaign that examined whether household costs are affected by the number of children you choose have, to help with budgeting and money management.

Related Case Studies