The Average Cost per Head in a Growing Family

The Average Cost per Head in a Growing Family



MoneySuperMarket is the UK’s leading price comparison website. They provide free, online tools to help people manage, save and grow their money, by enabling them to compare and switch Insurance, Money and Home Services products. They are also the UK’s biggest consumer finance website and are dedicated to cutting your bills with the help of journalistic research, cutting edge tools and a massive user community.

Key Points

Everyone knows that the cost of a family increases the more children you have – but by how much?

We created a content marketing campaign that examined whether costs went up in proportion to additional family members, across housing, utility bills, cars and the weekly food shop. We then compared the cost of raising a family in the UK to other nations such as Spain, Germany, Sweden, Canada, Australia and the USA. Some key findings included:

  • The cost of a four-person family is highest in the UK (out of the 10 most popular locations for British citizens).
  • The average UK living cost of a single person is £12,114.47 a year, but for two people it’s £13,435, massively reducing the cost per person.
  • The cheapest country in which to raise a family is Sweden.


  • 35 Pieces of Media Coverage
  • 24 Follow Links
  • Coverage includes The Daily Mail, Yahoo and World Property Journal.

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