Global Wine Travel Index Gains Over 120+ Pieces of Coverage

Lastminute.com

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Summary

67 SEO-value links

An online travel retailer, Lastminute.com has over 90 million unique monthly users, and offers global flights and hotel deals.

Key Points

Wine Travel Index Earns 67 Follow Links

Average DR of 40

Coverage from The Express, Travel Daily News, and Flipboard.

Challenge

We researched the best locations for wine lovers to visit around the world, from the USA to Japan. The research looked at various metrics, including a number of public vineyards and wine-tasting experiences.

Our digital PR team sent the story with bottles of wine from the best countries to journalists. Whilst many nationals took the piece, our team found whilst it was creative, finding the right section for it was difficult.

Result

The Wine Travel Index was covered by The Express, Travel Daily News, Flipboard, and gained coverage in a number of European nationals.

The piece was an overall success across Europe – it was shared over 4,000 times on social media!

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