How We Boosted Vonage’s Search Rankings Through SEO

Vonage

Summary

31%

Vonage is an award-winning global communications service provider for both B2C and B2B markets. They primarily provide business telephone services, and serve over 600,000 SMEs in the United Kingdom.

Key Points

31% year-on-year increase in organic non-branded traffic
8% year-on-year increase in organic conversions
27 new landing pages created and 3 link building campaigns

Challenge

Kaizen has worked with Vonage for over 3 years to improve the standard of their SEO. Following frequent site audits, this took the form of a number of different projects, specifically:

  • Keyword research and mapping across existing landing pages and META data

  • Creation of new landing pages to accommodate relevant long-tail keywords and access featured snippets for traditional and voice search

  • Site speed improvements

  • Crawl error repair

  • URL architecture audit

  • Removal of duplicate content

  • Creation and implementation of structured data

  • Optimisation for international SEO

  • Vonage Extensions App Optimisation for App Store

Each of these was identified, analysed, and then implemented in-house by Kaizen, in order to reduce the amount of input required by Vonage and save them time and money.

Result

As a result of our SEO recommendations in the 2016-2017 year, Vonage saw a 31% increase in organic non-branded traffic, which has also led to an 8% increase in organic conversions over the same time-period.

One of our link-building campaign for Vonage, detailing the top 50 cities in the UK in which to start a business, gained 18 follow links and 20 pieces overall of coverage in the likes of The London Economic and This is Money.

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