Vonage is an award-winning global communications service provider for both B2C and B2B markets. They primarily provide business telephone services, and serve over 600,000 SMEs in the United Kingdom.
31% year-on-year increase in organic non-branded traffic
8% year-on-year increase in organic conversions
27 new landing pages created and 3 link building campaigns
Kaizen has worked with Vonage for over 3 years to improve the standard of their SEO. Following frequent site audits, this took the form of a number of different projects, specifically:
Each of these was identified, analysed, and then implemented in-house by Kaizen, in order to reduce the amount of input required by Vonage and save them time and money.
As a result of our SEO recommendations in the 2016-2017 year, Vonage saw a 31% increase in organic non-branded traffic, which has also led to an 8% increase in organic conversions over the same time-period.
One of our link-building campaign for Vonage, detailing the top 50 cities in the UK in which to start a business, gained 18 follow links and 20 pieces overall of coverage in the likes of The London Economic and This is Money.