Survey on 1000s of Brits Reveals our Lack of Financial Preparation - and Earns 25 links


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MoneySuperMarket is the UK’s leading price comparison website. They provide free, online tools to help people manage, save and grow their money, by enabling them to compare and switch Insurance, Money and Home Services products. They are also the UK’s biggest consumer finance website and are dedicated to cutting your bills with the help of journalistic research, cutting edge tools and a massive user community.

Key Points

32 Pieces of Coverage Earned

25 Follow Links

Average Domain Rating of 44



Our study on behalf of MoneySupermarket revealed that the average Brit underestimates the cost of retirement by £169,000.

Some of the most interesting facts include:

Only 1 in 5 female respondents knew how much their pension pot was worth, compared to 1 in 3 men.

Only 1 per cent of 18 to 24 year olds are saving for retirement.

66 per cent of over 55s do not have life insurance.


We wanted to discover how prepared Brits are for retirement, and so conducted a survey analysing how much people have saved, whether they were aware of how much was in their pension pot, whether they had life insurance and other key factors. We then broke these results down by age, gender and region of the UK to create key data stories.

Coverage includes top-tier publications like Evening Standard, ZDNet, and Employee Benefits.

In addition, the interactive tool we created for the campaign was used by over 3000 unique users in the first 8 weeks.

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