Interactive Tool That Reveals Most & Least Expensive Streets in UK Earns 26 Links

MoneySupermarket

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Summary

MoneySuperMarket is the UK’s leading price comparison website. They provide free, online tools to help people manage, save and grow their money, by enabling them to compare and switch Insurance, Money and Home Services products. They are also the UK’s biggest consumer finance website and are dedicated to cutting your bills with the help of journalistic research, cutting edge tools and a massive user community.

Key Points

26 Follow Links

41 Total Pieces of Coverage

Client Placement on MSN, Vanity Fair and GQ

Challenge

With property prices seemingly always on the rise, it can be easy to believe that there are no affordable options left. But is it true?

As well as discovering the most expensive streets in the UK and London, we also wanted to reveal the cheapest streets, where house prices for a two-bed begin at just £15,000.

The campaign had a natural regional angle, comparing costs of property all over the UK, as well as a natural financial angle, as it allows consumers to discover the areas with property prices in their budget (as well as those that are more aspirational!)

Result

We wanted to be ambitious with the design, and created an interactive tool that combines graphic design and Google Maps street view for a diverse and compelling campaign.

The regional angle led to many high-end regional media publications covering it, including Cambridge News, the Lancashire Telegraph, and The London Economic.

Some publications favoured the luxury angle of the most expensive properties to buy in the UK, such as Vanity Fair, GQ and Mansion Global.Amongst property-specific publications, the angle on the cheapest streets in the UK was extremely popular, and led to strong B2B media coverage.

Overall, the 41 pieces of coverage that this campaign earned were on highly relevant and top-tier media sites, with an average DR of 40.

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