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Using Always-On Social to Drive Awareness and Demand for Greenford Quay
Greenford Quay wanted social channels to do more than showcase apartments. The ambition was to build awareness of a modern rental destination in West London while clearly communicating the sense of community created through placemaking events and on-site retail partners.
46%
Increase in Tours Booked
£372k
in Est. Incremental Revenue
785%
ROAS (Return on Advertising Spend)
The Brief
Greenford Quay wanted social channels to do more than showcase apartments. The ambition was to build awareness of a modern rental destination in West London while clearly communicating the sense of community created through placemaking events and on-site retail partners.
The Plan
We built an always-on social strategy designed to consistently show what it feels like to live at Greenford Quay.
Content focused on three core pillars. Apartments and amenities. Community and events. Social-native storytelling.
The challenge was balance. Apartments needed to be presented as premium, design-led homes while social content also had to bring the neighbourhood to life and encourage prospective renters to actively explore the brand.
Spotlight Campaigns
Organic Social
We delivered an always-on organic strategy that prioritised a social-first view of the apartments and shared spaces. Content leaned into trending audio, short-form video, UGC-style filming, and real event coverage to maintain relevance and consistency in feeds.
Apartments were positioned through lifestyle-led formats rather than static property showcases. Amenities and shared spaces were filmed in-use to reinforce liveability and community.
Boosted Posts
As Greenford Quay manages paid social in-house, our role was to create high-performing creative specifically designed for boosting during key leasing periods.
We produced targeted assets promoting priority apartment types such as one-beds and two-beds, aligned with seasonal offers and availability. Creative was built for clarity, speed, and strong click intent.
Community Events
Across the summer months, Greenford Quay hosted Eats & Beats festivals on-site. We attended and produced live content capturing interactions with food vendors, retail partners, and residents.
This content was central to communicating placemaking. It demonstrated the social atmosphere on-site and positioned Greenford Quay as an active community.
the results
Organic & Boosted Social Performance
Social activity delivered 3.1 million impressions and reached 1 million users, driving a 55% follower increase YoY alongside a 3.71% engagement rate. This performance shows sustained attention at scale while maintaining strong interaction across formats and content types.
Boosted Posts Performance
Boosted posts achieved a £0.07 CPC and generated 1,030 clicks in just seven days. This demonstrated how the creative supported key leasing windows by efficiently converting social attention into high-intent traffic through in-house paid activity.
Why It Worked
The strategy worked because it reflected how people actually consume social content when researching where to live.
Apartments were shown through lived-in moments, community was evidenced through real events and people attending them. Boosted activity was supported by creative designs to convert attention into action.
By keeping social always-on and community-led, Greenford Quay was able to build consistent awareness while also driving meaningful traffic during priority leasing periods.
