Bobbi Brant at BrightonSEO: How to Use Live Video in Content Marketing

Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy.

Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video as a cost-effective marketing tool, and how to approach it.

You can see her slides here:

For any more information about the day, or if you want to speak to Bobbi directly, email bobbi.brant@kaizen.co.uk

Get a monthly roundup of our insights in your inbox

Related Blog Posts

We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO

We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO

Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry.   Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution.   There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our … Read more

The 7 Golden Rules of Content for Link Building

The 7 Golden Rules of Content for Link Building

There are hundreds of articles out there about ‘how to create great content’ or ‘how to make linkable content’ – I’ve probably written a few of them myself – but they often leave you with an underwhelming feeling that there were very few concrete, practical tips hiding amongst the buzzwords. At Kaizen, using our combined … Read more

Onsite Versus Offsite: Identifying the Type of Content Your Business Needs

Onsite Versus Offsite: Identifying the Type of Content Your Business Needs

In a world where content remains king, when it comes to SEO there are two primary types of content at the core of most successful strategies: onsite and offsite. According to the Content Marketing Institute, in 2017’s study, 72% of B2C marketers stated that higher quality content creation contributed to increased success, while 53% attributed … Read more