Today, our Head of Creative Bobbi spoke at BrightonSEO on the best methods of incorporating live video into a content marketing strategy.
Speaking on her inspiration from our whitepaper on the Future of Content, to Kaizen’s own experience of live-streaming Q&As on our Twitter, Bobbi covers the key reasons why brands should consider live video as a cost-effective marketing tool, and how to approach it.
You can see her slides here:
Starting a career in the Graphic Design industry can be daunting. There are many Dos and Don’ts (mainly Don’ts) and rules that you’re supposed to follow, but how do you even familiarise yourself with those? To save you the trouble of making all your mistakes yourself, I’ve gone ahead and made a few for you. … Read more
On 7th February 2019, Kaizen hosted a breakfast roundtable for Heads of SEO, Marketing and Content in the finance sector at the members-only Century Club in Soho. Chaired by Nathan Levi, CMO at credit comparison service TotallyMoney.com, guests around the table represented industry-leading brands such as Confused.com, CompareTheMarket.com and Starling Bank. Discussion began with the … Read more
On 30th January, Pete Reis-Campbell spoke at SEO Day in Denmark on the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces Kaizen has launched. Most fail when it comes to using data to earn links, as they don’t realise how the smallest … Read more