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In-depth Studies

We Analysed 2,000 Pieces of Travel Content for Digital PR Insights

We Analysed 2,000 Pieces of Travel Content for Digital PR Insights

We have conducted a study of nearly 2000 pieces of travel content, including infographics, interactive tools and guides, videos, influencer-written articles, and more – to find out what makes any given piece of content successful. This study focuses on the URL Rating, Number of Referring Domains, and Number of Social Shares of each piece, format, and content title style. We did this to get an insight into the actual SEO impact of creative choices in content creation, and to identify the most successful travel pieces in terms of traditional SEO statistics.