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In-depth Studies

An Analysis of 2300+ Pieces of Finance Content

An Analysis of 2300+ Pieces of Finance Content

We have conducted a study of over 2300 pieces of finance content, from leading brands such as Aviva, CompareTheMarket, , and more – to find out what makes any given piece of content successful. This study focuses on the URL Rating, Number of Referring Domains, and Number of Social Shares of each niche within finance content, such as gender or travel. We did this to get an insight into the actual SEO impact of creative choices in content creation, and to identify whether on-brand or off-brand finance content is the best strategy for a brand.