On 30th January, Pete Reis-Campbell spoke at SEO Day in Denmark on the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces Kaizen has launched. Most fail when it comes to using data to earn links, as they don’t realise how the smallest wrong move diminishes its potential links.
Find out how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
Starting a career in the Graphic Design industry can be daunting. There are many Dos and Don’ts (mainly Don’ts) and rules that you’re supposed to follow, but how do you even familiarise yourself with those? To save you the trouble of making all your mistakes yourself, I’ve gone ahead and made a few for you. … Read more
On 7th February 2019, Kaizen hosted a breakfast roundtable for Heads of SEO, Marketing and Content in the finance sector at the members-only Century Club in Soho. Chaired by Nathan Levi, CMO at credit comparison service TotallyMoney.com, guests around the table represented industry-leading brands such as Confused.com, CompareTheMarket.com and Starling Bank. Discussion began with the … Read more
The trials and tribulations of trend-based content In 1999, Scott Goodson founded StrawberryFrog, an agency dedicated to ‘movement marketing’, a strategy model that begins with an idea on the rise in culture. Defined by its method of using marketing to understand not to persuade, ‘movement marketing’ has revolutionised the way brands interact with consumers. In … Read more