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Our Services

We follow a content-led process that delivers you the earned links, media coverage, and on-site resources you need to maximise your brand visibility.

Our Strategy

We follow a content-led process that delivers you the earned links, media coverage, and on-site resources you need to maximise your brand visibility.

1

Briefing

The first step to building your strategy is to know who your audience is, and what they search for. We’ll run a campaign workshop with you to build a persona profile of your ideal customer, and design your campaign for their needs and tastes.

Following a competitor and industry press analysis, we’ll identify suitable niches and opportunities, and produce a catalogue of targeted ideas around them.

2

Campaigns & Implementation

For Content and PR, we’ll use the analysis and ideas generated to recommend campaign ideas and strategy for the quarter.

For SEO, we’ll also complete a full and detailed technical site audit, to identify search ranking issues and new opportunities. This will guide a 12-month strategy, and a detailed 90-day plan.

Because we’re a team of specialists, we’re able to undertake each campaign completely in-house – whether that’s content design, implementation of technical SEO, or interactive tool development.

3

PR & Content Outreach

For each campaign, we’ll use our extensive relationships with the press to produce links, traffic, and coverage.

We also make use of dedicated CRM software to A/B test each email and monitor performance, so we can consistently improve our approach.

4

Reporting

Throughout each campaign, you’ll have a personal campaign manager who will keep you updated with real-time coverage dashboards, KPI reports, and regular face-to-face meetings to plan future strategy.

Content

See our content creation process and the types of content we can use to build your campaign.

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PR

Our technology-enhanced PR approach uses professional industry software and databases to direct our strategy.

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SEO

Our comprehensive site audits highlight the most effective opportunities for promoting you to top search rankings.

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Project Type
  • SEO
  • Content
  • PR
  • Other

Monthly Budget
  • £5,000 to £7,499
  • £7,500 to £9,999
  • £10,000 to £14,999
  • £15,000+




Kaizen

Email:

Tel:
020 3286 1806

Company Registration Number 08754407