Skills Shortages in the UK

SmallBusinessPrices

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Summary

A new website in the comparison market, SmallBusinessPrices.co.uk provides price ranges on business products such as office equipment. As the site was starting from scratch, they needed to begin building SEO presence and brand awareness through link-building.

Key Points

39 pieces of coverage earned

34 follow links

Average DR of 32

Challenge

A fairly new site, the main challenge was to lead more customers to the SmallBusinessPrices website through well-earned backlinks, based on new, original and industry-relevant research. This campaign was not only useful to employees looking for where their skills are most in demand, but it is also useful for new businesses and startups who are looking for either areas with more-than-average skilled workers in their field, or a gap in the marketplace for their new enterprise.

As part of our ongoing research campaign with SmallBusinessPrices.co.uk, we launched “The Skills Shortage Map” study and survey to find which regions and sectors have skills shortages. The results revealed that the North West ranked highly behind London for demand for certain job skills, and ranked highest in demand for engineers, nurses and social workers. The study also broke down job demand by the percentage above or below the national average. 

Result

The piece was highly successful for a comparatively small brand, picking up coverage in the Medium and LondonLovesBusiness as well as 37 other industry publications. 34 of these pieces of coverage feature SEO-valuable follow links, meeting and significantly exceeding the KPI of 7.

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