SMX London, the most established Search Marketing conference in Europe, is back this year with its incredible annual event. Taking place at etc.venues in Bishopsgate on the 22nd to 23rd May, this year’s conference chair is Search Engine Land’s Chris Sherman.
Sherman has just released the conference topics, which include the key SEO ranking factors for 2018, the art and science of crafting successful ads and how to optimise content for voice search and virtual assistants.
Kaizen is delighted to offer you a special 15% discount code, which you can find below.
The talks include
‘The Latest & Greatest In Online Advertising’
Brad Geddes, the Co-Founder of AdAlysis, will discuss the impact of the new AdWords user interface, and how the starting place for ads is now ETAs and responsive ads, as well as the increasing role of automation in Google’s ad extensions.
‘Succeeding With Google’s Mobile-First Index & Mobile-Friendly World’
Chris Sherman himself will address the subject of Google’s mobile-first index and how the change from the desktop-centric approach has affected SEO. He will go through techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site.
Plus a talk by Kaizen’s Founder and CEO, Pete Reis-Campbell:
‘Optimising Content For Voice Search & Virtual Assistants’
Pete will carefully deconstruct the future of SEO and the role that voice content search will play. The session will explore how marketers can use voice and virtual assistants like Alexa for content discovery and driving conversions.
When booking, quote KAIZENSMX to receive your 15% discount on all full-rate ticket prices.
For full details of this year’s SMX London, visit: https://marketinglandevents.com/smx/london/