On 30th January, Pete Reis-Campbell spoke at SEO Day in Denmark on the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces Kaizen has launched. Most fail when it comes to using data to earn links, as they don’t realise how the smallest wrong move diminishes its potential links.
Find out how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
How playing with fire can make or break your campaign On the 10th of March, 1977, the Sex Pistols staged their signing to A & M records a few hundred feet before the gates of Buckingham Palace. Their already palpable notoriety had reached a form of zenith, with the pure indignation they provoked only lifting […]
But I’m not actually going to tell you why until several paragraphs down. The Two Towers of Storybuilding Successful stories are made up of two parts. Successful, in this context, being “keeps the audience interested”. These two parts are escapism and existing emotional investment – our “Two Towers” (and there will be a running Lord […]
One of my biggest pet peeves is keyword research not done right. If you’re thinking, it’s only the beginners who make the biggest, most obvious mistakes; you’re wrong. There are junior execs who make these mistakes, and then there are heads of SEOs who might slip up every now and again because it can be […]