On Thursday 23rd May, Kaizen hosted an invite-only breakfast roundtable at the exclusive member’s only club Century Club in Soho.
The event was chaired by Kaizen’s CEO & Founder, Pete Reis-Campbell, and discussion was based around our unique research into the technologies shaping the future of content marketing, such as video, virtual reality and progressive web apps. These approaches to content marketing are becoming more and more utilised, and discussed within the industry as potential paths for content marketing to take in the future.
However, the discussion revealed that many heads of Content and SEO from leading brands in the UK find that the most powerful asset content marketing can have is unique data. Many brands mentioned their own 1st party data as a hugely beneficial – and often untapped – goldmine of content, as well as making unique data sets from 1st or 3rd party data to create a story.
Our roundtable guests included representatives from Perkbox, Decision Tech, TotallyMoney, and Treatwell.
If you’d like to be involved in the next roundtable, email email@example.com for more information.
We recently hosted our second Digital PR Linkup, where we enjoyed some great lessons from a number of speakers as well as a panel of seasoned journalists. But alongside opportunities to learn and network, we were also delighted to be able to announce the launch of Kaizen’s new tech product, Klipr. Klipr – Automated PR […]
Robin L. Newnham
Last week, we hosted the second edition of our Digital PR Link-Up, which aims to create a space for people in the digital PR industry to gain new insights and build valuable relationships. As part of our evening, we hosted a Q&A panel with journalists from some of the UK’s most recognised publications: Alistair Charlton […]
An emarketer report forecast that UK ad spend would surpass £19.5bn in 2019. Even with Brexit uncertainty, it looks likely to exceed that milestone by the end of the year, with over 66% of that to be in digital media. This reflects the scale in which advertisers are investing in digital channels to promote their […]