On Thursday 23rd May, Kaizen hosted an invite-only breakfast roundtable at the exclusive member’s only club Century Club in Soho.
The event was chaired by Kaizen’s CEO & Founder, Pete Reis-Campbell, and discussion was based around our unique research into the technologies shaping the future of content marketing, such as video, virtual reality and progressive web apps. These approaches to content marketing are becoming more and more utilised, and discussed within the industry as potential paths for content marketing to take in the future.
However, the discussion revealed that many heads of Content and SEO from leading brands in the UK find that the most powerful asset content marketing can have is unique data. Many brands mentioned their own 1st party data as a hugely beneficial – and often untapped – goldmine of content, as well as making unique data sets from 1st or 3rd party data to create a story.
Our roundtable guests included representatives from Perkbox, Decision Tech, TotallyMoney, and Treatwell.
If you’d like to be involved in the next roundtable, email firstname.lastname@example.org for more information.
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