7th November 2016
It is with great joy and delight that we get to announce that our work with TotallyMoney.com has won a Drum Content Award for ‘Best Financial Services Content Marketing Strategy.’
On Wednesday the 2nd November, we brushed off our suits and made our way to the Marriott Hotel in Grosvenor Square for a night of food, drink and networking. The work we have collaboratively produced with TotlalyMoney.com was nominated in the category of best Content Strategy for Financial Services. There was some fantastic work nominated by great brands and agencies in this category, so to win was a great achievement and something that both us at Kaizen and TotallyMoney.com are very proud of.
Kaizen’s contribution to this award was the creation and outreach of 4 interactive content marketing campaigns to fit into TotallyMoney’s wider strategy of helping people make better financial decisions. We created a Commuter Map, Overtime Tool, Retro Tech Quiz and a Pet Budget Calculator alongside the efforts of their talented in house team.
In the past 3 months, we’ve also been nominated for a Drum DADI Award and a Travolution Award for our Financial Services and Travel content marketing campaigns.
You can read a case study on our work with TotallyMoney.com here. If Content Marketing is something that you are looking to scale up, try for the first time or you would just like some advice from our specialists, don’t hesitate to get in touch. Our team is great at coming up with fantastic unique ideas that generate fantastic PR and SEO results.
Trying to find the best way of visualising data doesn’t have to be difficult – with infographics making up the majority of content marketing, their popularity is due to their simplicity and how easily they can be produced. However, some clients may feel that the handy tool is not the best choice for their campaign’s goals, meaning … Read more
This debate has gone on since the dawn of the Internet, longer than the feud between Batman and The Joker, longer than the debate of whether Ross and Rachel were on a break or not? This is the debate of quality versus quantity. Like most battles, few remember where they begin, but here is where … Read more
Content marketing is becoming an increasingly prominent skill in the sphere of online marketing. As competition for link-building campaigns becomes more extreme, it’s harder than ever for your content to stand out from an already crowded online space. From 15 seconds Instagram stories, to interactive infographics, podcasts, and 10,000 words guides, content marketing principles can … Read more